Construct · 1 fields · 1 citations

4Ns of meat: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the four justifications people give for eating meat: that it is natural, normal, necessary and nice.

In consumer research, 4Ns of meat refers to the four justifications people give for eating meat: that it is natural, normal, necessary and nice. This meaning comes from Piazza (2015) in Appetite.[1]

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Nearby constructs

natural3 fields · 7 citationsjingle · one word, three constructs normal3 fields · 7 citationsjingle · one word, three constructs

References

Piazza, J., Ruby, M. B., Loughnan, S., Luong, M., Kulik, J., Watkins, H. M., & Seigerman, M. (2015). Rationalizing meat consumption. The 4Ns. Appetite, 91, 114-128. https://doi.org/10.1016/j.appet.2015.04.011

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