Construct · 1 fields · 1 citations

ad avoidance: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

all the actions media users take to reduce their exposure to advertising content.

In advertising, ad avoidance refers to all the actions media users take to reduce their exposure to advertising content. This meaning comes from Speck (1997) in Journal of Advertising.[1]

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Nearby constructs

avoidance2 fields · 3 citationsjingle · one word, two carriers exposure6 fields · 13 citationsjingle · one name, six constructs take1 fields · 1 citationsanchor · a standalone construct

References

Speck, P. S., & Elliott, M. T. (1997). Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising, 26(3), 61-76. https://doi.org/10.1080/00913367.1997.10673529

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