Construct · 1 fields · 1 citations

ad-evoked feelings: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
ad-evokedfeelings1 CONSTRUCTAd-evoked feelingsEDELL · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the emotions an advertisement arouses in viewers, such as upbeat, warm or negative feelings, which shape ad and brand judgments.

In advertising, ad-evoked feelings refers to the emotions an advertisement arouses in viewers, such as upbeat, warm or negative feelings, which shape ad and brand judgments. This meaning comes from Edell (1987) in Journal of Consumer Research.[1]

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References

  1. Edell, J. A., & Burke, M. C. (1987). The Power of Feelings in Understanding Advertising Effects. Journal of Consumer Research, 14(3), 421. https://doi.org/10.1086/209124

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