Construct · 1 fields · 1 citations

ad intrusiveness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
adintrusiveness1 CONSTRUCTAd intrusivenessLI · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the feeling that an ad interrupts what a person is trying to do, a reaction that can lead to irritation and avoidance.

In advertising, ad intrusiveness refers to the feeling that an ad interrupts what a person is trying to do, a reaction that can lead to irritation and avoidance. This meaning comes from Li (2002) in Journal of Advertising.[1]

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Nearby constructs

avoidance2 fields · 3 citationsjingle · one word, two carriersperson3 fields · 6 citationsjingle · one word, three constructsreaction4 fields · 4 citationsjingle · one word, four constructs

References

  1. Li, H., Edwards, S. M., & Lee, J. (2002). Measuring the Intrusiveness of Advertisements: Scale Development and Validation. Journal of Advertising, 31(2), 37-47. https://doi.org/10.1080/00913367.2002.10673665

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