Construct · 1 fields · 1 citations

ad transparency: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
adtransparency1 CONSTRUCTAd transparencyKIM · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

disclosing to consumers why they see a targeted ad, which helps when the information flow seems acceptable and hurts when it does not.

In digital marketing, ad transparency refers to disclosing to consumers why they see a targeted ad, which helps when the information flow seems acceptable and hurts when it does not. This meaning comes from Kim (2018) in Journal of Consumer Research.[1]

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Nearby constructs

flow6 names · 12 citationsjangle · five names, one experience, partlyinformation4 fields · 5 citationsjingle · one word, four constructstransparency4 fields · 7 citationsjingle · one word, four constructs

References

  1. Kim, T., Barasz, K., & John, L. K. (2018). Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness. Journal of Consumer Research, 45(5), 906-932. https://doi.org/10.1093/jcr/ucy039

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