Construct · 1 fields · 1 citations

advance selling: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Pricing

selling a service before the time of consumption, when buyers are uncertain about their later valuation, which can earn more profit than selling only at consumption.

In pricing, advance selling refers to selling a service before the time of consumption, when buyers are uncertain about their later valuation, which can earn more profit than selling only at consumption. This meaning comes from Xie (2001) in Marketing Science.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs service1 fields · 1 citationsanchor · a standalone construct valuation4 fields · 7 citationsjingle · one word, four constructs

References

Xie, J., & Shugan, S. M. (2001). Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. Marketing Science, 20(3), 219-243. https://doi.org/10.1287/mksc.20.3.219.9765

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