Construct · 1 fields · 1 citations

advertising and ambiguity of product experience: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the finding that advertising most strongly shapes product judgments when the product experience itself is ambiguous rather than clear.

In advertising, advertising and ambiguity of product experience refers to the finding that advertising most strongly shapes product judgments when the product experience itself is ambiguous rather than clear. This meaning comes from Hoch (1986) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how advertising and ambiguity of product experience sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

ambiguity5 fields · 6 citationsjingle · one word, five constructs experience4 fields · 6 citationsjingle · one word, four constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Hoch, S. J., & Ha, Y. (1986). Consumer Learning: Advertising and the Ambiguity of Product Experience. Journal of Consumer Research, 13(2), 221. https://doi.org/10.1086/209062

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct