Construct · 1 fields · 1 citations

advertising as information: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Economics

the view that advertising conveys information, and for experience goods its mere existence signals quality.

In economics, advertising as information refers to the view that advertising conveys information, and for experience goods its mere existence signals quality. This meaning comes from Nelson (1974) in Journal of Political Economy.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how advertising as information sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructs existence3 fields · 3 citationsjingle · one word, three constructs experience goods1 fields · 1 citationsanchor · a standalone construct

References

Nelson, P. (1974). Advertising as Information. Journal of Political Economy, 82(4), 729-754. https://doi.org/10.1086/260231

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct