Construct · 1 fields · 1 citations

advertising content in consumer credit: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
advertising contentin consumer credit1 CONSTRUCTAdvertising content inBERTRAND · BEHAVIORAL

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Behavioral economics

features of a loan offer such as a woman's photo or fewer choices raising loan take-up as much as large rate cuts.

In behavioral economics, advertising content in consumer credit refers to features of a loan offer such as a woman's photo or fewer choices raising loan take-up as much as large rate cuts. This meaning comes from Bertrand (2010) in Quarterly Journal of Economics.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how advertising content in consumer credit sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

credit2 fields · 2 citationsjingle · one word, two constructsoffer1 fields · 1 citationsanchor · a standalone constructraising1 fields · 1 citationsanchor · one construct, one field

References

  1. Bertrand, M., Karlan, D., Mullainathan, S., Shafir, E., & Zinman, J. (2010). What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment. Quarterly Journal of Economics, 125(1), 263-305. https://doi.org/10.1162/qjec.2010.125.1.263

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct