Construct · 1 fields · 1 citations

advertising irritation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
advertisingirritation1 CONSTRUCTAdvertising irritationAAKER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the annoyance or provoked impatience viewers feel in response to certain advertisements.

In advertising, advertising irritation refers to the annoyance or provoked impatience viewers feel in response to certain advertisements. This meaning comes from Aaker (1985) in Journal of Marketing.[1]

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Nearby constructs

response4 fields · 4 citationsjingle · one word, four constructs

References

  1. Aaker, D. A., & Bruzzone, D. E. (1985). Causes of Irritation in Advertising. Journal of Marketing, 49(2), 47-57. https://doi.org/10.1177/002224298504900204

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