Construct · 1 fields · 1 citations

advertising retrieval cues: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
advertisingretrieval cues1 CONSTRUCTAdvertising retrievalKELLER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

brand-name or package cues, taken from an ad, that bring back ad memories at the point of choice and so strengthen the ad's effect on brand evaluation.

In advertising, advertising retrieval cues refers to brand-name or package cues, taken from an ad, that bring back ad memories at the point of choice and so strengthen the ad's effect on brand evaluation. This meaning comes from Keller (1987) in Journal of Consumer Research.[1]

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Nearby constructs

retrieval3 fields · 3 citationsjingle · one word, three constructs

References

  1. Keller, K. L. (1987). Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations. Journal of Consumer Research, 14(3), 316. https://doi.org/10.1086/209116

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