Construct · 1 fields · 1 citations

advertising wearout: a standalone construct

One name. One construct. A landmark on the map.

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advertisingwearout1 CONSTRUCTAdvertising wearout CALDER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the decline in an advertisement's effectiveness that sets in after an audience has been exposed to it many times.

In advertising, advertising wearout refers to the decline in an advertisement's effectiveness that sets in after an audience has been exposed to it many times. This meaning comes from Calder (1980) in Journal of Marketing Research.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructseffectiveness4 fields · 6 citationsjingle · one word, four constructs

References

  1. Calder, B. J., & Sternthal, B. (1980). Television Commercial Wearout: An Information Processing View. Journal of Marketing Research, 17(2), 173. https://doi.org/10.2307/3150928

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