Construct · 1 fields · 1 citations

adwatch effects: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
adwatcheffects1 CONSTRUCTAdwatch effectsCAPPELLA · POLITICAL

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Political communication

the effects of news segments that check the accuracy of political advertisements on how viewers judge the fairness and importance of those ads.

In political communication, adwatch effects refers to the effects of news segments that check the accuracy of political advertisements on how viewers judge the fairness and importance of those ads. This meaning comes from Cappella (1994) in Communication Research.[1]

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Nearby constructs

accuracy3 fields · 6 citationsjingle · one word, three constructscheck1 fields · 1 citationsanchor · a standalone constructfairness4 fields · 4 citationsjingle · one word, four constructs

References

  1. Cappella, J. N., & Jamieson, K. H. (1994). Broadcast Adwatch Effects: A Field Experiment. Communication Research, 21(3), 342-365. https://doi.org/10.1177/009365094021003006

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