Construct · 1 fields · 1 citations

alphanumeric brand names: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

brand names made of letters and numbers, whose meanings such as technical sophistication or product generation consumers infer.

In branding, alphanumeric brand names refers to brand names made of letters and numbers, whose meanings such as technical sophistication or product generation consumers infer. This meaning comes from Pavia (1993) in Journal of Marketing.[1]

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Nearby constructs

generation2 fields · 4 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Pavia, T. M., & Costa, J. A. (1993). The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names. Journal of Marketing, 57(3), 85-98. https://doi.org/10.1177/002224299305700306

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