Construct · 1 fields · 1 citations

ambient noise and creativity: a standalone construct

One name. One construct. A landmark on the map.

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ambient noiseand creativity1 CONSTRUCTAmbient noise andMEHTA · CONSUMER RESEARCH

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Consumer research

a moderate level of background noise raises processing difficulty and abstract thinking, which improves creative performance compared with low or high noise.

In consumer research, ambient noise and creativity refers to a moderate level of background noise raises processing difficulty and abstract thinking, which improves creative performance compared with low or high noise. This meaning comes from Mehta (2012) in Journal of Consumer Research.[1]

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Nearby constructs

creativity4 names · 5 citationsjangle · one construct, four conceptionsdifficulty3 fields · 3 citationsjingle · one word, three constructslevel1 fields · 1 citationsanchor · a standalone construct

References

  1. Mehta, R., Zhu, R., & Cheema, A. (2012). Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39(4), 784-799. https://doi.org/10.1086/665048

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