Construct · 1 fields · 1 citations

ambient rhetoric: a standalone construct

One name. One construct. A landmark on the map.

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Rhetoric

a rhetoric that includes the material, environmental and affective surroundings in which persuasion becomes possible.

In rhetoric, ambient rhetoric refers to a rhetoric that includes the material, environmental and affective surroundings in which persuasion becomes possible. This meaning comes from Rickert (2013) in Ambient Rhetoric.[1]

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Nearby constructs

persuasion3 fields · 5 citationsjingle · one word, three constructs

References

Rickert, T. (2013). Ambient Rhetoric. University of Pittsburgh Press. https://doi.org/10.2307/j.ctt5hjqwx

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