Construct · 1 fields · 1 citations

ambiguous color names: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the finding that unusual or atypical color and flavor names raise product preference because consumers infer the marketer had a reason for them.

In consumer research, ambiguous color names refers to the finding that unusual or atypical color and flavor names raise product preference because consumers infer the marketer had a reason for them. This meaning comes from Miller (2005) in Journal of Consumer Research.[1]

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Nearby constructs

color4 fields · 5 citationsjingle · one word, four constructs flavor3 fields · 4 citationsjingle · one word, three constructs preference4 fields · 7 citationsjingle · one word, four constructs

References

Miller, E. G., & Kahn, B. E. (2005). Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice. Journal of Consumer Research, 32(1), 86-92. https://doi.org/10.1086/429602

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