Construct · 1 fields · 1 citations

aspirational reference group: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

a group a consumer does not belong to but wishes to join, whose lifestyle imagery shapes the products the consumer wants.

In consumer research, aspirational reference group refers to a group a consumer does not belong to but wishes to join, whose lifestyle imagery shapes the products the consumer wants. This meaning comes from Englis (1995) in Journal of Advertising.[1]

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Nearby constructs

group4 fields · 4 citationsjingle · one word, four constructs join3 fields · 3 citationsjingle · one word, three constructs reference3 fields · 3 citationsjingle · one word, three constructs

References

Englis, B. G., & Solomon, M. R. (1995). To BeandNot to Be: Lifestyle Imagery, Reference Groups, andThe Clustering of America. Journal of Advertising, 24(1), 13-28. https://doi.org/10.1080/00913367.1995.10673465

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