Construct · 1 fields · 1 citations

asymmetric attribute performance effect: a standalone construct

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Services marketing

the finding that negative performance on an attribute lowers overall satisfaction more than equal positive performance raises it.

In services marketing, asymmetric attribute performance effect refers to the finding that negative performance on an attribute lowers overall satisfaction more than equal positive performance raises it. This meaning comes from Mittal (1998) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs performance6 fields · 8 citationsjingle · one word, five performances satisfaction5 fields · 11 citationsjingle · one name, five constructs

References

Mittal, V., Ross, W. T., & Baldasare, P. M. (1998). The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions. Journal of Marketing, 62(1), 33-47. https://doi.org/10.1177/002224299806200104

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