Construct · 1 fields · 1 citations

athlete brand image: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Sport management

how the public views an individual athlete as a brand, built from athletic performance, attractive appearance and marketable lifestyle.

In sport management, athlete brand image refers to how the public views an individual athlete as a brand, built from athletic performance, attractive appearance and marketable lifestyle. This meaning comes from Arai (2014) in Sport Management Review.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructs performance6 fields · 8 citationsjingle · one word, five performances sport1 fields · 1 citationsanchor · a standalone construct

References

Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106. https://doi.org/10.1016/j.smr.2013.04.003

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