Construct · 1 fields · 1 citations

attention to social comparison information: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
attention to socialcomparison information1 CONSTRUCTAttention to socialBEARDEN · CONSUMER RESEARCH

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Consumer research

an individual difference in how much a consumer notices and responds to cues about how others behave, measured by a scale tied to conformity.

In consumer research, attention to social comparison information refers to an individual difference in how much a consumer notices and responds to cues about how others behave, measured by a scale tied to conformity. This meaning comes from Bearden (1990) in Journal of Consumer Research.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructsconformity3 fields · 5 citationsjingle · one word, three constructsinformation4 fields · 5 citationsjingle · one word, four constructs

References

  1. Bearden, W. O., & Rose, R. L. (1990). Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity. Journal of Consumer Research, 16(4), 461. https://doi.org/10.1086/209231

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