Construct · 1 fields · 1 citations

attitude functions: a standalone construct

One name. One construct. A landmark on the map.

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Persuasion research

the idea that attitudes serve needs such as utility, knowledge, ego defense and value expression, so persuasion must address the function at stake.

In persuasion research, attitude functions refers to the idea that attitudes serve needs such as utility, knowledge, ego defense and value expression, so persuasion must address the function at stake. This meaning comes from Katz (1960) in Public Opinion Quarterly.[1]

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Nearby constructs

attitude6 fields · 12 citationsjingle · one name, six constructs defense3 fields · 7 citationsjingle · one word, three constructs expression4 fields · 4 citationsjingle · one word, four constructs

References

Katz, D. (1960). The Functional Approach to the Study of Attitudes. Public Opinion Quarterly, 24(2, Special Issue: Attitude Change), 163. https://doi.org/10.1086/266945

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