Construct · 1 fields · 1 citations

attitude toward advertising in general: a standalone construct

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Advertising

a consumer's overall evaluation of advertising as an institution, built from beliefs about its information value, social effects and economic effects.

In advertising, attitude toward advertising in general refers to a consumer's overall evaluation of advertising as an institution, built from beliefs about its information value, social effects and economic effects. This meaning comes from Pollay (1993) in Journal of Marketing.[1]

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Nearby constructs

attitude6 fields · 12 citationsjingle · one name, six constructs information4 fields · 5 citationsjingle · one word, four constructs institution3 fields · 4 citationsjingle · one word, three constructs

References

Pollay, R. W., & Mittal, B. (1993). Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising. Journal of Marketing, 57(3), 99-114. https://doi.org/10.1177/002224299305700307

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