Construct · 1 fields · 1 citations

attitude toward private label: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
attitude towardprivate label1 CONSTRUCTAttitude toward privateBURTON · RETAILING

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Retailing

a consumer's general predisposition to respond favorably to store-brand products rather than national brands.

In retailing, attitude toward private label refers to a consumer's general predisposition to respond favorably to store-brand products rather than national brands. This meaning comes from Burton (1998) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

attitude6 fields · 12 citationsjingle · one name, six constructs

References

  1. Burton, S., Lichtenstein, D. R., Netemeyer, R. G., & Garretson, J. A. (1998). A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates. Journal of the Academy of Marketing Science, 26(4), 293-306. https://doi.org/10.1177/0092070398264003

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