Construct · 1 fields · 1 citations

audience fragmentation: a standalone construct

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Media and communication

the spreading of audience attention across many outlets, which in practice still shows heavy overlap rather than isolated enclaves.

In media and communication, audience fragmentation refers to the spreading of audience attention across many outlets, which in practice still shows heavy overlap rather than isolated enclaves. This meaning comes from Webster (2012) in Journal of Communication.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs audience3 fields · 7 citationsjingle · one word, three constructs fragmentation5 fields · 5 citationsjingle · one word, five constructs

References

Webster, J. G., & Ksiazek, T. B. (2012). The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media. Journal of Communication, 62(1), 39-56. https://doi.org/10.1111/j.1460-2466.2011.01616.x

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