Construct · 1 fields · 1 citations

audience inheritance effect: a standalone construct

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Audience research

the carryover of viewers from one television program to the next one on the same channel, raising the later program's audience.

In audience research, audience inheritance effect refers to the carryover of viewers from one television program to the next one on the same channel, raising the later program's audience. This meaning comes from Webster (1985) in Journal of Broadcasting & Electronic Media.[1]

Unit
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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructs channel4 fields · 4 citationsjingle · one word, four constructs inheritance3 fields · 4 citationsjingle · one word, three constructs

References

Webster, J. G. (1985). Program audience duplication: A study of television inheritance effects. Journal of Broadcasting & Electronic Media, 29(2), 121-133. https://doi.org/10.1080/08838158509386571

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