Construct · 1 fields · 1 citations

B2B brand equity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

the value organizational buyers place on a supplier's brand, reflected in willingness to pay a premium.

In business-to-business marketing, B2B brand equity refers to the value organizational buyers place on a supplier's brand, reflected in willingness to pay a premium. This meaning comes from Bendixen (2004) in Industrial Marketing Management.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how B2B brand equity sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

brand equity6 names · 9 citationsjangle · one name, two rival constructs equity4 fields · 4 citationsjingle · one word, four constructs place4 fields · 7 citationsjingle · one word, four constructs

References

Bendixen, M., Bukasa, K. A., & Abratt, R. (2004). Brand equity in the business-to-business market. Industrial Marketing Management, 33(5), 371-380. https://doi.org/10.1016/j.indmarman.2003.10.001

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct