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Social psychology
social and economic penalties, especially lower likability and hiring ratings, imposed on women who behave assertively and so violate prescriptive gender stereotypes.In social psychology, backlash toward agentic women refers to social and economic penalties, especially lower likability and hiring ratings, imposed on women who behave assertively and so violate prescriptive gender stereotypes. This meaning comes from Rudman (2001) in Journal of Social Issues.[1]