Construct · 1 fields · 1 citations

banner blindness: a standalone construct

One name. One construct. A landmark on the map.

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bannerblindness1 CONSTRUCTBanner blindnessBENWAY · HUMAN FACTORS

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Human factors

web users' tendency to overlook content that looks like a banner advertisement, even when it is relevant.

In human factors, banner blindness refers to web users' tendency to overlook content that looks like a banner advertisement, even when it is relevant. This meaning comes from Benway (1998) in Proceedings of the Human Factors and Ergonomics Society Annual Meeting.[1]

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References

  1. Benway, J. P. (1998). Banner Blindness: The Irony of Attention Grabbing on the World Wide Web. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 42(5), 463-467. https://doi.org/10.1177/154193129804200504

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