Construct · 1 fields · 1 citations

base value neglect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

neglecting the base on which a percentage is computed, which makes bonus packs seem more valuable than mathematically equal price discounts.

In pricing, base value neglect refers to neglecting the base on which a percentage is computed, which makes bonus packs seem more valuable than mathematically equal price discounts. This meaning comes from Chen (2012) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

base3 fields · 4 citationsjingle · one word, three constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Chen, H. (., Marmorstein, H., Tsiros, M., & Rao, A. R. (2012). When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts. Journal of Marketing, 76(4), 64-77. https://doi.org/10.1509/jm.10.0443

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