Construct · 1 fields · 1 citations

behavioral intentions battery: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
behavioralintentions battery1 CONSTRUCTBehavioral intentionsZEITHAML · SERVICES MARKETING

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Services marketing

a multidimensional measure of customers' favorable and unfavorable intentions (loyalty, switching, willingness to pay more, external and internal complaining) that follow from service quality.

In services marketing, behavioral intentions battery refers to a multidimensional measure of customers' favorable and unfavorable intentions (loyalty, switching, willingness to pay more, external and internal complaining) that follow from service quality. This meaning comes from Zeithaml (1996) in Journal of Marketing.[1]

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Nearby constructs

battery2 fields · 3 citationsjingle · one word, two constructsfollow1 fields · 1 citationsanchor · a standalone constructloyalty6 fields · 10 citationsjingle · one name, six constructs

References

  1. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46. https://doi.org/10.1177/002224299606000203

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