Construct · 1 fields · 1 citations

benefit congruency: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
benefitcongruency1 CONSTRUCTBenefit congruencyCHANDON · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

sales promotions work best when the benefits they deliver, utilitarian or hedonic, match the benefits sought from the promoted product.

In marketing, benefit congruency refers to sales promotions work best when the benefits they deliver, utilitarian or hedonic, match the benefits sought from the promoted product. This meaning comes from Chandon (2000) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how benefit congruency sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructswork4 fields · 4 citationsjingle · one word, four constructs

References

  1. Chandon, P., Wansink, B., & Laurent, G. (2000). A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, 64(4), 65-81. https://doi.org/10.1509/jmkg.64.4.65.18071

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct