Construct · 1 fields · 1 citations

benefit segmentation: a standalone construct

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Marketing

grouping customers by the benefits they seek from a product rather than by descriptive traits.

In marketing, benefit segmentation refers to grouping customers by the benefits they seek from a product rather than by descriptive traits. This meaning comes from Haley (1968) in Journal of Marketing.[1]

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Nearby constructs

grouping3 fields · 4 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs segmentation5 fields · 5 citationsjingle · one word, five constructs

References

Haley, R. I. (1968). Benefit Segmentation: A Decision-oriented Research Tool. Journal of Marketing, 32(3), 30-35. https://doi.org/10.1177/002224296803200306

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