Construct · 1 fields · 1 citations

benevolent halo of CSR: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the finding that a firm's charitable acts make consumers judge its products as performing better, even when the giving is unrelated to the product.

In consumer research, benevolent halo of CSR refers to the finding that a firm's charitable acts make consumers judge its products as performing better, even when the giving is unrelated to the product. This meaning comes from Chernev (2015) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how benevolent halo of CSR sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

halo3 fields · 5 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Chernev, A., & Blair, S. (2015). Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility. Journal of Consumer Research, 41(6), 1412-1425. https://doi.org/10.1086/680089

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct