Construct · 1 fields · 1 citations

best-worst scaling: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a survey method in which respondents pick the best and worst items in each set, yielding ratio-scaled importance scores.

In consumer research, best-worst scaling refers to a survey method in which respondents pick the best and worst items in each set, yielding ratio-scaled importance scores. This meaning comes from Finn (1992) in Journal of Public Policy & Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

policy2 fields · 4 citationsjingle · one word, two constructs scaling6 fields · 16 citationsjingle · one name, six constructs

References

Finn, A., & Louviere, J. J. (1992). Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety. Journal of Public Policy & Marketing, 11(2), 12-25. https://doi.org/10.1177/074391569201100202

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