Construct · 1 fields · 1 citations

big middle: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the large market space in which most retail sales occur, where retailers that began as innovative or low-price formats compete on value for the mass of shoppers.

In retailing, big middle refers to the large market space in which most retail sales occur, where retailers that began as innovative or low-price formats compete on value for the mass of shoppers. This meaning comes from Levy (2005) in Journal of Retailing.[1]

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructs mass3 fields · 9 citationsjingle · one word, three constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Levy, M., Grewal, D., Peterson, R. A., & Connolly, B. (2005). The concept of the “Big Middle”. Journal of Retailing, 81(2), 83-88. https://doi.org/10.1016/j.jretai.2005.04.001

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