Construct · 1 fields · 1 citations

brand addiction: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
brandaddiction1 CONSTRUCTBrand addictionCUI · BRANDING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

a psychological state in which a consumer feels compelled to keep engaging with a favored brand, with daily-life consequences.

In branding, brand addiction refers to a psychological state in which a consumer feels compelled to keep engaging with a favored brand, with daily-life consequences. This meaning comes from Cui (2018) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructstate4 fields · 6 citationsjingle · one word, four constructs

References

  1. Cui, C. C., Mrad, M., & Hogg, M. K. (2018). Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87, 118-127. https://doi.org/10.1016/j.jbusres.2018.02.028

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