Construct · 1 fields · 1 citations

brand community practices: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

twelve shared practices in four groups (social networking, impression management, community engagement, brand use) through which brand communities create value.

In branding, brand community practices refers to twelve shared practices in four groups (social networking, impression management, community engagement, brand use) through which brand communities create value. This meaning comes from Schau (2009) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how brand community practices sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

community5 fields · 7 citationsjingle · one word, five constructs engagement8 fields · 13 citationsjingle · one name, seven constructs impression1 fields · 3 citationsanchor · a standalone construct

References

Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009). How Brand Community Practices Create Value. Journal of Marketing, 73(5), 30-51. https://doi.org/10.1509/jmkg.73.5.30

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct