Construct · 1 fields · 1 citations

brand coolness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
brandcoolness1 CONSTRUCTBrand coolnessWARREN · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a brand perceived as extraordinary, aesthetically appealing, energetic, original, authentic, rebellious, high status and popular.

In marketing, brand coolness refers to a brand perceived as extraordinary, aesthetically appealing, energetic, original, authentic, rebellious, high status and popular. This meaning comes from Warren (2019) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how brand coolness sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

status2 fields · 3 citationsjingle · one word, two constructs

References

  1. Warren, C., Batra, R., Loureiro, S. M. C., & Bagozzi, R. P. (2019). Brand Coolness. Journal of Marketing, 83(5), 36-56. https://doi.org/10.1177/0022242919857698

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct