Construct · 1 fields · 1 citations

brand evangelism: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
brandevangelism1 CONSTRUCTBrand evangelismBECERRA · BRANDING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

actively spreading positive views about a brand and persuading others to adopt it, often with missionary zeal.

In branding, brand evangelism refers to actively spreading positive views about a brand and persuading others to adopt it, often with missionary zeal. This meaning comes from Becerra (2013) in Journal of Product & Brand Management.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs

References

  1. Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5/6), 371-383. https://doi.org/10.1108/jpbm-09-2013-0394

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