Construct · 1 fields · 1 citations

brand name translation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

choosing between phonetic, semantic or combined translation of a brand name into another language, and how naming method and emphasis affect evaluation.

In branding, brand name translation refers to choosing between phonetic, semantic or combined translation of a brand name into another language, and how naming method and emphasis affect evaluation. This meaning comes from Zhang (2001) in Journal of Marketing Research.[1]

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Nearby constructs

affect4 fields · 5 citationsjingle · one word, several feeling constructs translation5 fields · 5 citationsjingle · one word, five constructs

References

Zhang, S., & Schmitt, B. H. (2001). Creating Local Brands in Multilingual International Markets. Journal of Marketing Research, 38(3), 313-325. https://doi.org/10.1509/jmkr.38.3.313.18869

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