Construct · 1 fields · 1 citations

brand relationship norms: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
brandrelationship norms1 CONSTRUCTBrand relationship normsAGGARWAL · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the expectations consumers bring from human exchange or communal relationships to their dealings with brands.

In marketing, brand relationship norms refers to the expectations consumers bring from human exchange or communal relationships to their dealings with brands. This meaning comes from Aggarwal (2004) in Journal of Consumer Research.[1]

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Nearby constructs

communal and exchange relationships1 fields · 1 citationsanchor · a standalone constructexchange4 fields · 7 citationsjingle · one word, four constructs

References

  1. Aggarwal, P. (2004). The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior. Journal of Consumer Research, 31(1), 87-101. https://doi.org/10.1086/383426

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