Construct · 1 fields · 1 citations

brand selfie: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Digital marketing

consumer-posted images that show a branded product together with the poster's face, studied for their engagement and brand outcomes compared with other brand images.

In digital marketing, brand selfie refers to consumer-posted images that show a branded product together with the poster's face, studied for their engagement and brand outcomes compared with other brand images. This meaning comes from Hartmann (2021) in Journal of Marketing Research.[1]

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Nearby constructs

engagement8 fields · 13 citationsjingle · one name, seven constructs face3 fields · 6 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Hartmann, J., Heitmann, M., Schamp, C., & Netzer, O. (2021). The Power of Brand Selfies. Journal of Marketing Research, 58(6), 1159-1177. https://doi.org/10.1177/00222437211037258

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