Construct · 1 fields · 1 citations

brands as intentional agents: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

consumers judge brands like people on perceived intentions and ability, mirroring warmth and competence in social perception.

In marketing, brands as intentional agents refers to consumers judge brands like people on perceived intentions and ability, mirroring warmth and competence in social perception. This meaning comes from Kervyn (2012) in Journal of Consumer Psychology.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how brands as intentional agents sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

competence5 fields · 5 citationsjingle · one word, five constructs mirroring3 fields · 3 citationsinvariant · one construct, three systems perception3 fields · 4 citationsjingle · one word, three constructs

References

Kervyn, N., Fiske, S. T., & Malone, C. (2012). Brands as intentional agents framework: How perceived intentions and ability can map brand perception. Journal of Consumer Psychology, 22(2), 166-176. https://doi.org/10.1016/j.jcps.2011.09.006

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct