Construct · 1 fields · 1 citations

buyclass framework: a standalone construct

One name. One construct. A landmark on the map.

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Business-to-business marketing

a classification of organizational purchases as new tasks, modified rebuys or straight rebuys.

In business-to-business marketing, buyclass framework refers to a classification of organizational purchases as new tasks, modified rebuys or straight rebuys. This meaning comes from Anderson (1987) in Journal of Marketing.[1]

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References

Anderson, E., Chu, W., & Weitz, B. (1987). Industrial Purchasing: An Empirical Exploration of the Buyclass Framework. Journal of Marketing, 51(3), 71-86. https://doi.org/10.1177/002224298705100305

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