Construct · 1 fields · 1 citations

buyer-seller relationship: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
buyer-sellerrelationship1 CONSTRUCTBuyer-sellerCANNON · BUSINESS MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business marketing

the pattern of connections between a buying and selling firm, such as information exchange, operational links and cooperative norms.

In business marketing, buyer-seller relationship refers to the pattern of connections between a buying and selling firm, such as information exchange, operational links and cooperative norms. This meaning comes from Cannon (1999) in Journal of Marketing Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructcourtship3 fields · 5 citationsjingle · one word, three constructsexchange4 fields · 7 citationsjingle · one word, four constructs

References

  1. Cannon, J. P., & Perreault, W. D. (1999). Buyer–Seller Relationships in Business Markets. Journal of Marketing Research, 36(4), 439-460. https://doi.org/10.1177/002224379903600404

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