Construct · 1 fields · 1 citations

buyer-seller trust: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Personal selling

a buyer's trust in a supplier firm and in its salesperson, built through processes such as credibility and benevolence.

In personal selling, buyer-seller trust refers to a buyer's trust in a supplier firm and in its salesperson, built through processes such as credibility and benevolence. This meaning comes from Doney (1997) in Journal of Marketing.[1]

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Nearby constructs

trust6 fields · 11 citationsjingle · one name, five constructs

References

Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer–Seller Relationships. Journal of Marketing, 61(2), 35-51. https://doi.org/10.1177/002224299706100203

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