Construct · 1 fields · 1 citations

ceiling height effect: a standalone construct

One name. One construct. A landmark on the map.

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ceilingheight effect1 CONSTRUCTCeiling height effectMEYERS-LEVY · CONSUMER

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the finding that high ceilings prime freedom and relational thinking while low ceilings prime confinement and item-specific processing.

In consumer research, ceiling height effect refers to the finding that high ceilings prime freedom and relational thinking while low ceilings prime confinement and item-specific processing. This meaning comes from Meyers-Levy (2007) in Journal of Consumer Research.[1]

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Nearby constructs

ceiling4 fields · 8 citationsjingle · one word, four constructsprime2 fields · 4 citationsjingle · one word, two constructs

References

  1. Meyers-Levy, J., & Zhu, R. (2007). The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use. Journal of Consumer Research, 34(2), 174-186. https://doi.org/10.1086/519146

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