Construct · 1 fields · 1 citations

celebrity contagion: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the belief that an object touched or used by a celebrity carries some of that person's essence, which raises its value to admirers.

In consumer research, celebrity contagion refers to the belief that an object touched or used by a celebrity carries some of that person's essence, which raises its value to admirers. This meaning comes from Newman (2011) in Journal of Consumer Research.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs contagion5 fields · 6 citationsjingle · one word, five constructs essence2 fields · 2 citationsjingle · one word, two constructs

References

Newman, G. E., Diesendruck, G., & Bloom, P. (2011). Celebrity Contagion and the Value of Objects. Journal of Consumer Research, 38(2), 215-228. https://doi.org/10.1086/658999

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