Construct · 1 fields · 1 citations

centrality of visual product aesthetics: a standalone construct

One name. One construct. A landmark on the map.

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centrality of visualproduct aesthetics1 CONSTRUCTCentrality of visualBLOCH · CONSUMER RESEARCH

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Consumer research

the level of importance a person places on the visual appearance of products.

In consumer research, centrality of visual product aesthetics refers to the level of importance a person places on the visual appearance of products. This meaning comes from Bloch (2003) in Journal of Consumer Research.[1]

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centrality4 fields · 7 citationsjingle · one word, four constructslevel1 fields · 1 citationsanchor · a standalone constructperson3 fields · 6 citationsjingle · one word, three constructs

References

  1. Bloch, P. H., Brunel, F. F., & Arnold, T. J. (2003). Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement. Journal of Consumer Research, 29(4), 551-565. https://doi.org/10.1086/346250

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